what is SEO ( search engine optimisation)? :
Seo is known as search engine optimisation, is a digital marketing strategy which is focused on your website’s search results on search engines like Google, yahoo, Bing etc.
You can divide SEO technics into two parts :
These two, On-page SEO and Off-page SEO is site friendly and trustworthy to users and as well as search engines. Well how are you find it is friendly to usere and website both, It ranked your site at higher position for different searches.
For example :
You have two website, Website A and Website B.
Website A is not as responsive as you think it means it is not mobile friendly.
And website B is very responsive which means a better users experience for Mobile as well as tablet and desktop users.
what is paid marketing? :
Paid marketing, is known as digital advertising market. It refers many strategies to targeting brands for their potential customers based on their interests.
Paid campaigns can utilize one or more digital channels. It can performs on Search engine result pages, social media platforms and websites. Social post and guest blogs are also sponsored by paid marketing. In paid marketing search keywords play an important roll.
Paid marketing means cost including in it. There are many examples here including online partnership with ppc campaigns.
Mostly people understand paid advertising as pay per click. PPC includes google adwords facebook and twitter advertising among other social and digital platforms.
Benefits of paid marketing :-
In further point I am going to explore the benefits of paid or advertising marketing :
1. Target search results :
Your ads out on screen is not only enough. You need a right audience where you going to present your ads. Paid search campaigns promote your business or products to audience who are looking for thom. Paid search